People spend a billion hours of video on YouTube every day, so it’s an incredible opportunity to get your brand in front of a huge audience. But, to make the most of it, you need the right ad format. The right format can connect with your target audience and create lasting loyalty.

YouTube ad types offer a variety of different ads, each serving a different purpose and helping you achieve your marketing goals. The key is to define what your marketing goal is before deciding which YouTube ad type to use. For example, bumper ads can increase brand awareness and are ideal for short videos that can quickly tell your story.

Exploring the Diversity: Understanding YouTube Ad Types

Skippable in-stream video ads play before or during a video and can be up to 30 seconds long. They are available on all devices and you only pay for them when they’re viewed (watched or skipped).

Non-skippable in-stream video ads are played before, during, or after a video and can be up to 30 minutes long. They are available on all devices and are more effective when you need to communicate a complex message, such as a movie trailer.

In-feed video ads appear alongside content on YouTube search results, watch pages and the homepage. They are useful for promoting evergreen videos and helping you build brand loyalty, but they’re not as effective at driving conversions as other ad formats. They can also be more costly than other ad types.