While the digital out of home screen market is a fast-growing one, the infrastructure for this medium is costly. The cost of digital out-of-home screen hardware is over R10 million per month, and each month, 13 media owners increase the number of panels they are placing in the ground. In addition, the technology can be used to deliver full-motion video content, capture data, and engage retail audiences. This article looks at the infrastructure for digital out-of-home screens and how they can be used to increase the impact of advertising campaigns.
Digital Out Of Home Screen Infrastructure Adventures
In the last four years, the number of digital OOH screens worldwide has almost doubled, and MAGNA projects growth of +12% a year between now and 2023. However, despite these growth rates, advertisers have not yet tapped into the full potential of digital Out-of-home advertising. Here are some tips to help you get started:
The data collected from the digital out-of-home screen can be used to segment audiences, thereby giving suppliers a better idea of what customers need. By using customer data, giants like Walmart and Target can intelligently target audiences and automate advertising sales. In addition to increasing revenue, digital out-of-home screens can also help retailers increase the average basket size by presenting targeted advertising and placing reminders along the way. This is a key benefit for retailers who are looking to make their advertising more effective.